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2022 Live Streaming of China Sichuan Export Commodities Was Successfully Launched.

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2022 Live Streaming of China Sichuan Export Commodities Was Successfully Launched.

November 14
22:01 2022

On November8, the 2022 Live Streaming of China Sichuan Export Commodities –Live Streamer Challenge successfully kicked off in Tianfu New Area, Chengdu, Sichuan. This event will last from November 8 to December 8. More than 1,000 hosts from around the world will participate to introduce Sichuan products to the world so as to promote the high quality development of international trade through live streaming.

Relying on rich product resources, mature cross-border e-commerce ecosystem and strong presence of foreigners in Sichuan, Sichuan Provincial Department of Commerce had fully delivered the 2021 Live Streaming of Sichuan China Export Commodities, achieving two major breakthroughs that  Sichuan products are live streamed directly to the overseas market for the first time and the products are online broadcasted by foreign live streamers in such a large scale for the first time .In 2022, under the guidance of Sichuan Provincial Department of Commerce, Live Streaming Base of China Sichuan Export Commodities was set up, aiming to show the world “made-in-China” products and “Sichuan goodies”,and present the beauty and charm of Sichuan and China.

At the launch ceremony, the theme song of “Chuan Xing”(A Journey to Sichuan) was released. Relavant enterprises, higher education institutions and the Base signed cooperation agreements in an joint effort to facilitate talented live streamers and foreign trade enterprises to go global. On the day of the launch ceremony, the “12 Hours in Chengdu, Light up the World”  flash mob took place at 8 major landmarks in Chengdu, and was broadcasted live worldwide. 

As one of the most important models of digital trade, cross-border e-commerce has become the fastest growing business in the field of foreign trade and it has the greatest growth potential to promote the transformation of Sichuan from a large foreign trade province to a strong foreign trade province. With favourable conditions and comparative advantages in the development of cross-border e-commerce, “cross-border e-commerce + live” will undoubtedly present an important opportunity for breakthrough, and it is a chance that must be seized by Sichuan.

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